Times on the Internet are changing as Google gives increasing opportunities to smaller, local business enterprises to have a bigger crunch. Local SEO services, like global SEO, is the process of optimizing the website content (presence) for greater online visibility.
Moreover, it is a much-focused region, target audience, and niche-based optimization that captures a predetermined set of clients.
Local SEO importance is growing briskly as it provides a proper set-up for local businesses to establish a mark online, irrespective of their nature and size. It encourages faster growth by helping successful visibility on the internet and connecting to the local consumers interested in such products or services. This kind of optimization aid proves to be a life-saver for small businesses during the current demanding days of COVID.
To understand the power of local SEO, we can now explore the following tactics, which surely help local businesses with their growth.
❏ Go live on Local SEO platforms:
Having your local business listed on local search platforms such as Render SEO, ROI, Chatmeter, Moz, and others helps maintain an accurate listing of your business consistently. This enables proper inclusion of business information such as the Name of the company, address, contact details (NAP) and eradicates double listing.
Google My Business Profile has a FREE handy feature of (SWIS)- See what is in your stores; this helps in effective visibility to an eCommerce business on an ultra-local level.
❏ Using Organised Data sets:
We all by now know Google’s love for organized data how it helps in understanding content with clarity and assists in increasing clicks, impressions, and conversions.
While engaging with a local business, it has become mandatory to use organized data sets like local business, geo coordinates, postal details, and most importantly, reviews from the local clients (this one a big eye-catcher) for better performance.
❏ Explore the Google My Business and Optimise:
Make sure you don’t miss optimizing your local online business on Google’s My Business Profile. It provides some tremendous opportunities to get your products and services’ attention from the target audience. This listing advantage from Google enables you to include every business detail that will help inform potential clients regarding your business.
Specific details such as pictures, brochures, menu items, descriptions regarding product and service line-up are often included under My Business Profile.
However, you must fill in all the details and create an attractive business profile that stands out in the increasing competition for maximized results.
Did you know: 70% of searchers ought to visit the stores based on the information they find online.
❏ Event Status Information:
Small businesses have frequent events, gatherings, or offers for attracting much newer clients. Don’t fail to use the “event schema” under which event status informs customers regarding the preparedness of the event.
It is an automated indicator of the details of the event that’s organized.
There are event status options such as:
Event Moved Online
❏ Maintain an audited listing:
Auditing listings regularly is primarily important for any business, especially for a small-sized local business. It allows you to identify the following snags.
● Rework on disabled listings
● Incomplete or proper changes, for example, Business hours
● Complete or suggestive changes regarding attributes
● Allow auto-updates regarding the operating hours. it is very effective during the pandemic situation, indicating if the business is open or “Temporarily Closed.”
● Any other indicators or pending updates related to the company need to be conveyed to the customers.
❏ Always have a hyper-local tone:
Being a local business, you always need to have a local tone with top-quality content that focuses on the regional requirements. This local-toned content helps in boosting clickability among the local clients from nearby locations.
Pro-tip: Make sure you include COVID-related details (changed business hours etc.) for better clarity to consumers; this surely helps and builds credibility.
❏ Stay ON with the Messaging app:
The messaging app has helped most of the local businesses to pick new leads and increase their clientele. It is mainly because it is a direct communication system to the end-user and can be easily reached on a basic smartphone.
Pro-tip: Have a customized Welcome message as your first introductory message; try to address the individuals by their names as it provides a personal experience, which works wonders.
❏ Watch the TRENDS closely:
It is always important to know the current trend in a local business. You can attract clients in the initial stages, but if you want to continue and get to higher numbers of clients, you need to know the changing trends.
Work on keyword analysis and pick the changes that are happening daily. You may use special tools from platforms like ExploringTopics.com that provide current trending topics as per the Google trends analysis.
❏ Mobile and Voice Search must search for local businesses:
You can’t expand a local business without a mobile and voice search facility, Period!
Try using Google’s PAA (People Also Ask) feature to know the prime keywords that are ruling the market for your industry.
Did you know: More than 50% of the “Near Me” searches end up with a successful buying action.
Owning a local business today is a much more competitive scenario compared to the global brands.
Adapting the tactics mentioned above can surely help your brand race ahead on the extremely bottle-necked search engine result page with numerous local brands.