When marketing a brand in 2023, video marketing has become an indispensable part of every marketing strategy. Driving potential customers and connecting with new audiences without leveraging videos seems almost impossible.
Videos not only help you reach a larger audience, but if utilized to the fullest, they could create a brand identity and boost your business like never before.
Let’s find out why video marketing has become a necessity rather than a luxury for brands.
Why Should Every Business Invest In Videos?
Whether for a small business owner, a start-up, or a large corporation, incorporating video into your marketing plan can provide numerous benefits that can help your business grow and succeed.
- Increased Engagement
One of the main benefits of video marketing is its ability to increase engagement with your target audience. This is because videos are more engaging than static images or text, and they can help convey information in a more captivating and memorable way. For example, a study shows that 84% of buyers are convinced to buy a product or service after watching a brand’s video.
2. Better Search Engine Optimization
Search engine optimization is a critical aspect of any digital marketing strategy. Videos can help improve your SEO by increasing the time spent on your website, reducing bounce rates, and improving click-through rates.
Google and other search engines prioritize websites with video content, making it more likely for your website to appear higher in search engine rankings.
3. Increased Brand Awareness
Videos help increase brand awareness by visually representing q brand’s values, services, and products. A well-crafted video can help establish a brand’s identity and brand recognition.
It is a way to tell your brand’s story, showcase your products or services, and highlight the benefits that your business can offer.
4. Videos Offer Versatility
Video marketing is versatile and can be used in various ways, whether for social media, website content, email marketing, and more.
Using video in different ways allows businesses to reach a larger audience and tailor their content to various platforms. Plus, multiple formats are available for brands to create videos and use storytelling in different ways, such as animated explainer videos, tutorials, testimonials, etc.
5. Higher Retention Rates
Video content is more likely to be remembered than other forms of content. For example, studies have shown that viewers retain up to 95% of a message when they watch it in a video, compared to only 10% when reading the same information in text form.
6. Increased Conversions
Video can be a powerful tool for improving conversions, whether by promoting a product or service, driving traffic to a website, or encouraging viewers to sign up for a newsletter. For example, studies have shown that including a video on webiste landing pages can increase conversion rates by up to 80%.
Incorporating video into your brand marketing strategy can help you connect with your audience on a deeper level and drive conversions and sales. Whether you create a whiteboard video, an animation video, or any other type, working with a reputable animation video production company is essential to ensure your message is conveyed effectively and engagingly.