An easy way to gain more blog traffic is by promoting it on Facebook. The social network has over 1 billion users, and it’s a great place to advertise your content, and it’s mostly free! You can start your promotion today by sharing the posts you’ve written on Facebook! It takes a few days to see results, but the effort will be well worth it. You’ll be able to increase your exposure and reach more people than ever before.
Here are 5 easy strategies for promoting your blog on Facebook.
Create High Quality Visual Content
PosterMyWall is a graphic design tool for creating and sharing social media posts. It also allows you to post your designs on multiple channels, including Facebook, Instagram, and Twitter. All you have to do is pick a Facebook template of your liking, customize it with the information you like, and then publish it directly to social media. For example, you can create a social media graphic summarizing your blog post content, add a nice caption and the link to your blog post, then share it on Facebook, Twitter and Instagram, all from one place. While some features are paywalled, you can do a lot with PosterMyWall for free. This includes creating your design, downloading it as a social media post, and then sharing it on Facebook.
PosterMyWall allows you to post your designs for free. You can publish free designs to Facebook, however, it will include a watermark. If you prefer no watermark, you can purchase your designs before posting it on Facebook.
If you haven’t posted for a while, try your hand at a new strategy each month to see what works best for you. Facebook is a powerful tool for content marketing. Share your posts on other pages or Facebook Groups to increase engagement. It’s a great way to double your exposure, and it’s free! The more engagement you get, the more likely you are to attract a wider audience and drive them to your blog.
More “likes” = more credibility = more clicks
Make use of tagging
When you share content on Facebook, tagging people or businesses that are relevant to the topic shared will increase organic reach. You can also promote your blog posts on various groups. Increase visibility by having a strong title so the audience is compelled to engage.
Another strategy you may want to opt for, to get targeted traffic would be through the use of Facebook ads. This tends to work out well as it costs less than other paid channels, with a higher ROI, making it a cost-effective marketing channel.
There are thousands of groups on Facebook dedicated to particular niches. Find one that is related to the sort of content you share on your blog, and join the group. Create engaging posts by designing compelling graphics, adding a link to your blog, and sharing it in the group to reach the members there. When members start responding, remember to engage in the discussions.
This trick will eventually help you gain followers and build a community.
It’s a good idea to also make use of personalized hashtags, making it easier for users to locate your posts in a group, or through a public search on Facebook. With these tips, you’ll be on your way to promoting your blog on Facebook in no time!
Don’t forget to use analytics tools
Facebook has its own set of analytical tools that are very useful for analyzing how well your posts are performing on the platform. To measure the overall performance of your blog, Google Analytics is another tool that is free to use and provides a detailed and in-depth analysis of audiences and their behavior on your blog site. Using such tools to understand what content is working well for you and what isn’t working as well will help you measure success and inform you on the type of content that works well with your audience, in turn helping you achieve that goal of increasing traffic to your blog.
Promoting articles from your blog on Facebook is straightforward and can have a high return on investment. Don’t worry if it seems confusing at the beginning. After you’ve set up a few campaigns, and implemented the strategies above, you’re sure to become a pro in no time.