Keeping your website up to date is essential for your online success. It not only benefits your website’s users, but it also benefits the search engines, which like fresh material. Updating your website also addresses security concerns and improves the user experience. These six tips will help you keep your site up-to-date and maintain its optimal performance.
Update header and footer regularly
If you run a business website, the header and footer should contain important information for visitors. They should contain your company’s logo, the main navigation menu, and the most important pages and categories. They should also have information on your copyright information and date of copyright. Make sure that these information are up to date to prevent any problems.
If your header and footer contain a lot of information, then you must plan your content carefully. The content and elements in your footer should encourage visitors to explore your site and learn more about your brand. To attract more visitors, include useful links to your contact page, social media, and newsletter sign-up.
Your website should be easy to navigate and load quickly. Having broken links and pages can frustrate visitors, and they can affect your search engine rankings. A good maintenance routine will check for errors and broken links. This will also catch issues that may arise from conflicts with plugins or bugs. For example, a WordPress site relies heavily on core software, plugins, themes, and developers. It is important to make sure that these elements are updated on a regular basis.
A good example of a header and footer is an investment firm’s homepage. It’s mostly white with black text and yellow accents, with a black logo in the center. The website includes an email opt-in form that’s in bold black text. The rest of the text is understated and not easily missed.
Create regular backups
It is a good practice to create regular backups of your website. By performing backups regularly, you are less likely to forget to do them and less likely to make mistakes. A few dollars a month can be well worth the peace of mind. You can even choose to create an automated backup of your website so that you don’t have to remember.
When creating backups, it is best to choose a time that suits you. For example, if you change your website every day, then you should create a backup every day. This will minimize the chance of losing anything and will enable you to restore your website as soon as possible. It is also a good idea to automate the backup process with plugins if possible.
The first step in creating a backup is to choose a plugin. Some plugins are designed to create backups automatically, while others require additional setup instructions. If you’re unsure which one to choose, you can watch a video tutorial. Once you’ve decided which plugin to use, you’ll need to select “Add New” from the Plugins menu.
Whether you use a database-level or a file-level backup, it is important to remember that database-level backups don’t allow cherry-picking. You’ll have to restore the entire database if it fails. In addition, database-level backups will overwrite changes and data that aren’t captured in the last backup. This type of backup is best suited for major disasters.
Check for broken links
Checking for broken links on your website is an essential part of website maintenance. Even a small error could cause a large problem down the road, so fixing broken links as soon as you find them is a great way to make sure that your website stays up to date. Moreover, fixing broken links will ensure that your content remains in search engines.
Broken links are not only annoying for your visitors, they are also detrimental for your website’s SEO. They lower your bounce rate, decrease your time on site, and negatively impact your link juice. And they also send signals to the search engines that your website is outdated. To avoid this problem, check for broken links regularly with broken link checkers.
Website maintenance should also include monitoring, tracking, and gathering data about visitor behavior. One of the most common tasks is checking for broken links and 404 error pages, which direct visitors to the relevant page. Other tasks include patching and installing updates, and cleaning up code. This is especially important if you want to stay on top of the latest web design trends.
Apart from checking for broken links and fixing them, you should also update security software and various plugins on your website. This is important because outdated versions can affect security and functionality. Besides that, you can also repurpose outdated content into different formats and make it available for your users. Keeping your website up to date is important to attract and retain visitors, as a well-maintained website can deliver high-quality returns for your money.
Update legal policies
As website owners, you need to be aware of new laws and regulations that may affect your business. GDPR, the General Data Protection Regulation, has been in effect since May 25, 2018. This regulation requires companies to inform their users of any changes to the legal agreements they have with them. Some notices allow users to opt-out.