How do influencers make money?

Influencers and content creators earn money based on the platform they use, their impact, and reach, but also depends on the originality of their posts.

A classic method that is still working, is the traditional publication of posts on a blog. In this case, the earnings vary depending on the authority of that domain, the number of clicks it generates, and the number of unique users who visit the website per month. This quantity is directly related to the advertising that is included in that space. Under this alternative, we can find benefits from 75 dollars per month, up to 5,500 dollars in the case of highly successful blogs.

If we look at more contemporary platforms, we see that the different social media are very different in many elements. Influencers use their accounts as the first option. For example, Instagram can bring you $10 for every 1,000 followers. And a video on YouTube can generate up to $20 per thousand unique views. TikTok, the latest to arrive, raises the average figure to 25 dollars per thousand followers.

There are many ways for influencers to make money on social media. One of the most common is getting paid by companies that link their branding to the content. They are collaborations that can be paid for an approved amount or by a previously accorded commission, it is known as Affiliate Marketing, being the content creator who participates in the commercial part and benefits from each sale.

Traditional monetization against the new technologies

Every day there are more content creators who leave the traditional way and use their social media accounts to expose their products or services. They sell it directly to their followers, who pay directly to see that exclusive photo or video.

Today we can find different payment tools that send the money directly to the creator, forcing him (or his team) to verify the payment manually and routing the subscriber to the content. An archaic process and, many times a waste of time.

Fortunately, today we can use technological tools such as Pretopay, which is compatible with all the social media and also platforms such as YouTube or Twitch, managing payments for premium content automatically, with the monthly renewal of subscribers, and an anti-fraud system that gives tranquility to prescribers.

The content produced by the influencer is interesant to their followers, whether it is a personalized chat, a private video, advice, analysis… and in return, their subscribers pay to have exclusive access to it. To manage this external payment, the best and most modern solution is Pretopay. An influencer of any subject, can have private groups or channels with thousands of subscribers, can you imagine managing those thousands of payments and verifying that they are correct? Hence the success of this tool that has just appeared on the market: Pretopay.

A successful influencer can make between $30,000 and $100,000 a year. But if we look at those who manage authentic legions of fans, the number easily goes into the six figures and even reaches the million dollars.

A benchmark in this type of market is Cristiano Ronaldo, the highest-paid influencer on the planet, and more so if we talk specifically about Instagram. His account is the one with the most followers in the world with 268 million followers. According to reports published in recent years, Cristiano Ronaldo had earned around 50 million dollars from promotional posts on this social network. The price of one of these posts is around 975,000 dollars, a figure perfectly affordable by very large companies such as Nike or Herbalife.

These are new times, which evolve very quickly, you have to adapt, and in the case of influencers it is not enough to have a lot of reaches, you also have to know well the most direct and simple ways to monetize what your fans are willing to pay for them.