Seoul-based ADER Error is a fashion brand with a unique blend of futuristic and retro influences. Their pieces are typically unisex and feature vibrant colorways and oversized fits. They have collaborated with brands like Puma, G-SHOCK, and Maison Kitsune to create notable collections that combine futuristic and contemporary elements. Among their signature products are baggy hoodies, overcoats, and oversized beanies.
Error is an emerging Korean brand with an international presence. The majority of its consumers are under 35 years old, with around 40 percent coming from Asia, 20 percent from Europe, and the U.S. Error has three Insta pages dedicated to the brand. Each one has a different focus, from campaigns to product launches. The company plans to keep its stockist list at around twenty.
The brand’s roots stem from a passion for creating and reinterpreting everyday items. The brand uses cool colors and strong graphics to reinvent everyday clothing, including jeans, shirts, hoodies, and coats. The company has even gone as far as to include coffee cups in the packaging of its socks. The company’s collections feature unique silhouettes and embroidered logos, along with varied materials and textures.
Ader Error has achieved international success through its unique style and content-driven approach. While Korea’s fashion industry has long been dominated by k-pop, it is also home to a number of talented Korean fashion labels. The local retail scene is growing and the country’s K-pop stars are becoming global sensations. Seoul-based Ader Error is a good example of a label that has carved its own niche by focusing on its youth audience. It has amassed 425,000 followers on its Instagram account.