If you are planning or already running a business, you must be aware of the demands of Mobile App Development in business. It not only increases the business reach, but you can identically target your audience with less effort around the globe. Earlier it was just an illusion to get a client from a different location, but now, it is turning into factualities.
Hence, it is not appropriate for businesses to have just a website. Those days are extinct when companies favor old marketing using website banners, roadside banners, email marketing, Facebook/newspaper ads, etc., to attract customers. Therefore, If you really want to thrive in your business, you must plan for an eCommerce mobile app. Which is now dominating the business market with its usability and potent services for both owners & customers.
For a few years, the marketing strategies have been turning into new trends. People are not limited to only shopping outlets; they prefer eCommerce shopping for exploring a comfortable lifestyle. However, your business will never touch its possibilities with a website alone. On a factual basis, 96% of adults spend their free time on a mobile app rather than web search. After that, it is analyzed that the market is heading towards mobile opportunities. Hence in this blog, we will cover statistics and leverage of building a Mobile App for eCommerce Businesses.
Before knowing the benefits, let’s explore a small survey that helps you to understand Mobile App Development’s importance in a precise way.
- Around 35%, Mobile phones are purchased through online mode in the US.
- Most US customers compare item prices of stores v/s online.
- In the year 2021, eCommerce generated sales via mobile is 72.9%, which is quite extensive.
- 78% of users like to visit a store through mobile apps despite mobile sites.
- Around 50% of the income of an eCommerce store is produced by 10% of its consumers.
Explore the Top Benefits of an eCommerce Mobile App
If you are wondering, what pulls the eCommerce mobile app to the next level? Online shopping is not only giving a great experience but also helps to manage time comparatively to the outlet or web. In this paragraph, we will cover all the essential benefits that raise it to the next height. Don’t worry much; we will cover the factuality that makes customers shop through eCommerce apps. What are the reasons that cause one to opt for developing an online store? Here we go:
Higher Brand Awareness
Online platforms are opening great opportunities for brand visibility and reaching potential customers globally. These are the best strategies that are booming currently. We have mentioned already that most of the users are accessing the mobile rather than desktop. Eventually, it is increasing the opportunities in the areas for continued brand development. You can easily interact with customers.
Moreover, If the Mobile App Development is not up to the mark, it can build a bad user experience. Hence, firstly it is of utmost importance to create a user-friendly app that delivers a good experience. It will help a business person to generate higher brand awareness with profit.
Reformed Marketing Communication
Customers are connected with the Brands for their easy and simple access. No one likes complex working; if they are searching for smooth functioning. That is why advanced technologies are coming into the market to get things simpler. The same goes with online shopping through eCommerce that has enhanced the user’s interaction with brands, get information, and shop. Therefore, a growing number of customers pick mobile to shop online.
This looks hard, but actually, it is not as difficult. It would be best to do a complete analysis before choosing the right Mobile App Development company or personal. When you are done with the development process, brands need to be involved through mobile eCommerce constantly. Besides, offer them deals, discounts, & coupons to improve customers’ experience. Hence, It is essential to have such great marketing approaches for businesses to achieve their goal.
Larger conversion rate v/s web
There is no doubt that mobile eCommerce applications have higher conversion rates, which is an excellent sign for a successful business.
Above all, if you are running an eCommerce business without a mobile app, Think about what you are lacking. Let me help you by answering this- If you have a better conversion rate, you will get better customers and sustainable profits in terms of sales.
Everyone is looking for a smooth purchasing process, then, why not you? Understand the desire of your customer to get a conversion rate. And you know what, you can fulfill their desire by using a mobile app. Let’s look into why your business cravings a mobile app:
- Features, like push notifications, help in conversions.
- Customer information (i.e. payment and shipping details ) get automatically saved for quick checkouts.
- In addition, mobile apps use device features, such as the camera, to place orders.
- For a one-step checkout process, integrate the mobile wallet app with the eCommerce app.
Intensified Customer Experience
Brands mean everything to the customer. And with a consistent and personalized experience, a brand can nail it. Getting a unique customer is relatively easy instead of getting the same customer again and again. Business is a game of connection and experience, So you need to focus on these two most. Above all, if you are looking for repetitive customers, pick mobile apps to make this feasible smoothly.
Turning all these into reality, you have rising technologies such as Artificial Intelligence, Machine Learning, AR & VR, etc. And you are very grateful to have all these in a mobile eCommerce application. For any growing business, analysis at each step plays a vital role. Ans with mobile eCommerce applications, you can quickly get the user’s insights. For Instance: customers like, and prefer time to buy online, etc. With the help of these insights, you will be able to make strategies offering customers an optimized shopping experience to increase your sales.
Enhanced Visitors Engagement
This is very grateful to take advantage of your customers’ devices. To do so, integrate the features of your application with your users’ phones to raise engagement. Check which features you use to enhance customer engagement:
- Global Positioning System (GPS):
GPS is a satellite-based radio navigation system by the US government. It helps you to know the location & generate shipping addresses automatically. So, say bye-bye to manual feeding.
With the help of a Microphone, users can easily explain their needs and demands for the items to ease their search process.
Nowadays, many websites allow customers to take pictures of purchased items and upload them to the store’s social media accounts via apps. This will enable you to showcase products in real life, increasing the chances of a successful sale.
Provide an Individualised Shopping Experience
It will always be a boon to the customer’s shopping experience if they get personalized suggestions. This helps them to search quickly for what they are looking for & increase the sales possibilities.
Raise Average Order Value
Let’s check some scenarios, how eCommerce with Mobile App Development enhances the shopping experience:
- Push notifications
With the help of notifications features, push the customer about exclusive discounts, deals, sales, or back-in-stock items.
- Easy Payment
Users get various modes of payment; in case of problems in purchasing, they can choose another payment method for speedy transactions.
- Single-Click Ordering
Always make the simple checkout layout, so the user will not get dicey at that point and checkout successfully with Single-Click Ordering.
Lower Cart Abandonment Rates
Due to the simple and single checkout process, mobile apps have lower car abandonment rates. Eventually, the customer’s details have been stored, which leads to faster checkout. Also, when users don’t know what they want and go to a store, they often don’t complete their purchases. Well, more than mobile apps, the desktop version of your website enhances this behavior. Customers who access your eStore through your apps are expected to come well prepared and shop at your store.
Increased Trustworthy Customer Base.
Nowadays, before going for any purchase, customers take a long hour to analyze the items to avoid fraud. They go through all the parameters before choosing any brand through an App. So make sure to provide proper details like details and contact details and push them to buy.
- It would be best if you did not frequently change the App’s layout. It may make the customer dicey as they become habitual to it.
- You should offer discounts, re-charges, sales, and bonuses.
- Have 24/7 support service to help your valuable customer anytime.
These are the few top benefits of choosing Mobile App Development for your eCommerce store. So catch up on the opportunity and run your business. Hopefully, you have enjoyed the information mentioned below.