Top 10 Social Media Marketing Trends You Can Use Today

Among the top trends for 2019 are posting more meme content and leveraging the power of in-app shopping. The article also provides an overview of a free service called Later that allows you to schedule and plan your social media content in advance. This will help you stay ahead of the game and make the most of your social media strategy.

Influencer marketing

Influencer marketing can be a powerful tool for brands that want to reach a wide audience. The key to this strategy is finding an authentic influencer. The influencer must truly love your brand or product. That’s why many brands seek out influencers who use their products and are willing to share their insights and feedback about it.

Influencers are people in any industry or background that have built a following. By collaborating with these individuals, you can reach a highly targeted audience with a unique brand message. Influencer content is conversational, and features a personal narrative. This can make it easier for consumers to relate to a brand.

The key to a successful partnership with an influencer is to build long-term relationships. Influencers will want to work with brands on an ongoing basis. This builds trust with their audience, adds legitimacy to your brand, and drives sales. Using user-generated content (UGC) to promote a product or service is another popular trend. According to Forbes, a growing number of companies are leveraging UGC to increase brand credibility.

As the social media landscape continues to evolve, influencer marketing will continue to thrive. The world economy is becoming increasingly mediated by content creators and influencers, which means that traditional marketing methods are no longer as effective as they used to be. While brands are competing for a share of the market, consumers are increasingly ignoring ads and engaging with content creators instead.

Influencers are also an important part of social activism. As the world becomes more diverse, influencers are working harder to make their platforms more inclusive. Diversity in the influencer community helps brands reach a wider audience and show them that their products are for everyone.

Video content

With the advent of social media, brands are leveraging their community to launch new products, solicit feedback and gain valuable insights. To stay ahead of the curve, brands should develop content that is both entertaining and informative. In fact, by 2022, 82% of internet traffic will come from online videos, according to a Cisco study.

Live video streaming is a great way to engage your followers. It has similar effects to regular video posts, but it allows you to post several times throughout the day, without spamming followers’ timelines. If you post too often, people will begin to see your posts as invasive, which will likely drive them away. It’s also a great way to get your message out without spamming your followers.

Short-form videos are also becoming more popular. The rise of social video platforms has led to an explosion of content available. For example, IGTV and Reels have both launched short-form video formats, with video engagement twice as high as that of regular photo posts. In addition to these new platforms, Facebook is gearing up for its first attempt at rivalling YouTube. YouTube recently launched a new feature called YouTube Shorts, which is similar to TikTok and lets users upload 15-second videos.

Another trend to watch out for is AR filters. These computer-generated effects add imagery to images. Brands can create AR filters and use them in their marketing campaigns. The AR filters make videos more accessible and increase their chance of being shared. The use of these filters will also allow customers to be micro-influencers. In the next few years, AR will continue to be a huge part of social media marketing.

Videos have become the most engaging form of content on the web. Using videos to tell a story can help businesses reach new audiences and increase brand trust and equity. Videos are also an effective way to share UGC and show backend information. If created with a high level of engagement, these videos will likely go viral.

Audio-only content

In 2019, more businesses are turning to audio-only content to connect with their customers. This type of content is a great way to tell your story and connect with a large number of people. However, it requires skill and expertise to create. As such, it is not a trend for every business.

It can help your brand develop an authority position on social media platforms and establish a positive brand voice. Audio-only formats can also help your business build a social presence and become an expert in your space. This type of content is increasingly becoming more popular on platforms like Twitter and Facebook. It’s important for businesses to keep up with these trends and find new ways to reach consumers.

Brand transparency

Brand transparency is one of the social media marketing strategies that are gaining popularity today. It is a good way for brands to show who they are and how they treat their customers. In a world where brands are competing for attention, it is important to stand out from the noise. As a result, it is imperative for brands to be as transparent as possible in order to gain trust from their audience.

A recent survey revealed that 66% of consumers value brand transparency. Brands that are transparent with their consumers can win the loyalty of consumers and inspire them to buy more from them. However, you have to be cautious as hackers do not hesitate to take over authentic channels and post fake content. As a result, it is important for brands to set guidelines and make sure that their sources are legitimate.

While brand transparency is an important social media marketing trend, many businesses are still unable to put it into practice. For example, tech giant Facebook has been struggling to maintain the trust of its users after the Cambridge Analytica scandal. Creating transparency in your business is a good idea, and the benefits can be far-reaching.

Brand transparency is more than just being transparent. Consumers want to know that a brand is genuine and that its products are ethical. Moreover, they want to know that their personal information is safe and secure. As a result, brand transparency is an excellent marketing strategy.

Video content has been growing in popularity. Videos have become an essential part of online conversations. They enable customers to connect with the brand and its employees. In fact, video content has increased by 200%. It is important to incorporate video content into your business if you want to remain relevant.

TikTok

Although TikTok has only recently exploded in popularity, it already represents one of the biggest social media marketing trends you can use today. According to a Hubspot blog report, 44% of marketers are already leveraging the platform. And if you’re a brand, you’ll probably want to start using it too. However, if you’re not sure where to start, here are a few tips:

TikTok has unrivaled organic reach and visibility. Unlike other social media sites, you don’t need millions of followers or a viral video to succeed on TikTok. It’s all about the right approach and connecting with your audience. Try not to take yourself too seriously, and make sure your videos are fun and engaging.

Besides boosting engagement, you can use TikTok to create interesting and memorable content. Its search tab automatically populates suggestions based on popular topics. By clicking on these suggestions, you’ll see videos that are related to the topic.

Once you’ve decided to use TikTok for business purposes, you can begin creating videos that feature your products or services. You should know the best ways to utilize your videos, and determine the metrics that will determine your success. For example, you can use hashtags to help your video discoverability.

Using the platform to create short, humorous videos is also a great way to engage a younger audience. For example, the BBC has partnered with TikTok to make its content more enticing to millennials. Another example is the fast-casual restaurant brand Chipotle, which has embraced TikTok. Its “GuacDance Challenge” urged customers to create a video that featured a dance routine dedicated to avocados. This campaign was extremely popular and received over two million video starts. Furthermore, it helped Chipotle sell more guacamole during National Avocado Day.

Another reason why TikTok is a great choice for businesses is that it allows for a level playing field. Because the platform’s algorithm allows videos to spread virally, a brand with zero followers can get millions of views for a new video. And since people tend to trust influencers, you can use the influencers that have a large TikTok following to promote your brand.