It’s crucial that businesspeople do not underestimate how significantly the energy crisis could hamper their day-to-day work routines. The Retail Technology Innovation Hub (RTIH) has highlighted various adverse effects that the energy crisis will have on businesses.
These impacts include higher energy bills, possibly power cuts, and difficulties in recruiting staff. However, if you are a business person, you could find that making webinars a key part of your corporate strategy helps you to make or free up precious financial resources.
Webinars are genuinely educational
Let’s get one big question out of the way first: what is a webinar? TechFunnel defines it as “a web-based meeting or seminar that can take place over the internet without any geological boundaries or time zone”.
The word ‘seminar’ there is a big clue about the modern usefulness of webinars: they could teach you and other members of your team valuable corporate strategies, such as how to contend with the energy crisis.
Holding webinars can help you to increase your company’s revenue
You have just read a good reason for attending webinars, but what about delivering a few webinars yourself? It’s easier — and potentially more lucrative — than you might think.
Writing in a piece for Entrepreneur, business guru Candice Georgiadis says: “Webinars are a great way to build brand awareness and generate leads, but they can also increase your sales and help you attract new customers.”
You could, for example, use a webinar “for introducing your company’s products or services to a new audience”, Georgiadis explains.
Webinars are inexpensive to host
What is the best thing about webinars? According to Georgiadis, it’s that “they don’t cost much to host and do the job pretty well when it comes to face-to-face interactions with your audience — all you need is a reliable internet connection and a webcam or phone camera.”
Admittedly, she has missed out another thing: a webinar platform. However, one that is reliable to use as well as rich in functionality can enable you to hold a webinar cost-effectively.
People don’t have to travel to attend webinars
Instead, people can attend from the comfort of their own homes or workplaces. This spares attendees from having to incur extra travel costs just to come along to the event.
This saving is naturally likely to be appreciated by businesspeople who might still have been willing to consider participating in an event of yours even if it was set to be a traditional, in-person one.
Through holding a webinar, too, you can make savings — except that, in this instance, it could be not only on travel but also on booking a venue for the event.
Webinars can help businesses to recruit staff
As mentioned earlier, the energy crisis could affect companies’ recruitment drives. This is because increased business costs will mean increased living costs, too — inevitably making jobseekers pickier about the wages attached to jobs under consideration.
However, using a webinar, companies can provide potential future employees of the firm with an insight into why they should seriously consider taking up work there.