7 Tips for Your Social Media Marketing Campaign
It is no secret that social media marketing is one of the cornerstones for brands trying to raise awareness and increase conversions. The most popular platforms like Instagram and Facebook have more than a billion active users, and there are plenty of other less popular SM sites that can provide as much value.
The question is how to approach the marketing campaign, particularly if you are in a competitive niche where you will need to go against other brands that potentially have more resources at their disposal.
Creating a solid strategy requires a plan, and you can set yourself some goals and work on establishing a presence on social media. To help, here are some valuable tips.
Focus on Content Variety
Let’s start with content. First and foremost, you want to emphasize quality. People will not respond to your posts if the content fails to generate interest.
These days, it is common to avoid walls of text and publish videos, images, and other visual content instead.
It is also worth noting that variety can play a significant role. For example, instead of posting single image messages on Instagram, you could post multiple photos on instagram the next time you wish to publish a message. A few pictures create a collage, and there are other options to play with the feature and make the most out of it.
Content variety keeps followers interested and engaged. Remember that, in the long run, they are unlikely to be interested in posts that are similar.
Collaborate With Influencers
Influencer marketing is the go-to method right now, and you can find a plethora of different influencers, ranging from A-tier celebrities to micro-influencers, on different platforms. It is also worth pointing out that you can seek influencers on specific sites rather than social media.
The goal is to establish a relationship beneficial to both parties. You, as a brand, get exposure to the influencer’s audience, while the influencer gets something in return for a promotional post. Be it money or freebies, you should not expect Influencers to promote your brand for free.
Consistency is a key trait to have in different areas of life, and social media marketing is no exception.
There is no need to publish content every day or come up with multiple posts for a single day. No, instead, focus on quality and think about how frequently you can publish interesting content without sacrificing the overall quality.
One or two posts a week are worth more than multiple messages that flood followers’ feeds and encourage them to question whether they should follow the brand in the first place.
Engage With Followers
Do not get in the habit of ignoring follower messages on your social media content. If anything, you should respond to as many comments as you can because it creates a stronger relationship between the brand and its followers.
Sure, answering every comment might be a bit tedious, but the more engagement followers see from the brand page itself, the more they will trust it. Showing care and interest in interacting with followers also reveals that there is a real person behind a brand rather than a corporation trying to make money. Social media users find it easier to relate to profiles that come across as genuine.
Viral posts are worth a lot because they attract a lot of followers. There is hardly a better type of content than contests and giveaways if the goal is to snowball on social media.
Announcing a contest in which you give away something for free generates interest. Moreover, the rules are pretty simple most of the time as interested people only have to share, like, or comment on the post to enter.
The more users join, the more engagement the post receives, and it reaches new audiences. Giving a small thing away in exchange for good engagement is worth it.
Share Exclusive Stuff
Instagram and Facebook have the Stories feature that you can utilize to create hype and interest. Since Stories stay for 24 hours and disappear after, you can utilize them as a way to share exclusive behind-the-scenes content, teasers, and other interesting details about the brand.
People who are interested in not missing out are more likely to pay closer attention to your profile and check the stories that you publish.
Learn From Your Mistakes
Social media marketing campaigns grow thanks to trial and error. Learn from mistakes and make adjustments when necessary so that you can achieve greater results. Keep track of data and find out which content type does better, when is the best time to publish, and so on. When you determine and figure out both smaller and larger details, you can expect to see more success on social media.