In 2021, there will be nearly 2 billion worldwide users of YouTube. Considering its popularity, it will not be wrong to call it a goldmine of leads and sales. This platform is not just an entertaining place, but also a great marketing tool.
Brands have acquired millions of clients because of Youtube only. It is also a great educational tool and companies have achieved great exposure. To attain this, as a brand, you can post videos that align with your brand value. Yet a lot of brands struggle to understand the importance of Youtube as a marketing tool.
There is a general notion that YouTube is not a place for brands and business owners; It is just for comedians, artists, and vloggers.
However, as a brand, your aim is quite different from the other creators on YouTube; which is to acquire clients and increase your leads – not to monetize your channel.
Therefore, in this blog, we are going to discuss the benefits of embedding YouTube Widget on the Website.
- According to Ahrefs, YouTube ranks second among the most visited sites organically in the US and first when the same is charted globally.
- YouTube is the second most loved content for millennials to consume online video content. The first one on the list is Netflix.
- According to Youtube Press, The number of channels that earn a six-figure income by creating content on YouTube grows at a rate of 40% year on year.
A youtube widget is a small application that can show information or interact with the users. The purpose of using a widget is to engage your visitors with the content you provide and advertise your product or service.
Now that you are aware of the basics of Youtube and its widget, let’s talk about the benefits of embedding YouTube widgets on your website.
Having a youtube widget on your website enables you to increase the reach of your videos. Embedding YouTube videos creates a seamless bridge between your channel and your website.
This helps the visitors to know about your product or service without having to do much.
As you will be cross-promoting your content on both platforms. Whenever any visitor goes to your website, they will also find your YouTube channel. As a result, your video reach will increase.
This will help you to be eligible for Google Adsense and create traffic from YouTube.
When you embed YouTube Widget on your website, you help your visitors to spend a meaningful time on your website.
Youtube widgets provide an interface to watch the video as many times as you want. It also allows the visitors to genuinely engage on the website rather than just scrolling through. Some of the widgets can also hold up to more than ten videos at a time on the same page, and each of the videos can be customized with about 20 predefined categories. This saves your visitors time from exploring the world of products or services.
You can also embed the user-generated content on your website. This will help you to establish a concrete business relationship with your visitors.
You can achieve this with the help of social media aggregator tools. These tools are economical to use and need no developer to manage.
They also provide you with a profanity filter that lets you choose the video you would like to display on your website.
After Google, Youtube has now become the second-largest search engine in the world.
Google also ranks youtube videos on its first page. According to Tela, Google in recent years has prioritized Youtube videos on the first page of search results.
In case you are unaware, Google owns YouTube, so google will boost your videos in order to rank above the competitors.
Google loves to see the content. The more content you have on your website, the better your rank on search engine result pages will be.
Making videos might seem fun. But it requires strategy and action. Once you have chosen a preferred niche, you can start creating videos. You can also prepare a script for each video beforehand.
If possible, do a competitor’s research. This will give you an idea of what people prefer to watch on a regular basis. It will help you to rank your videos.
Try to make a creative and vibrant thumbnail for your video. A thumbnail is a deciding factor in whether your video will get viral or not. You can follow the BOGY formula to make thumbnails. BOGY stands for Blue, Orange, Green, and Yellow.
While posting a video, do not ignore the meta description. It helps you to rank your videos easily.
- User-Generated Content in the form of reviews and unboxing videos. This makes the user feel heard and loved by the business owners.
- Guest videos with your team. People love to know the faces behind the product they are using.
- Behind the scenes of your business. Your customers love to watch such videos. This helps them to realize the hard work goes behind the product they are using. As a matter of fact, this will also help you to create a brand voice.
- Show a product demonstration, so that they get a user manual even before purchasing the product.
Youtube is the safest bet for your brand. Thanks to social media aggregator tools, you can embed a youtube widget and leverage its capabilities in no time.
You can safely start your Youtube channel as a brand and master the art of marketing.