It has been estimated that 97% of people use the internet to learn about businesses in their area. In addition, people often search for services they need using the ‘near me’ tag. This trend provides boundless opportunities for businesses who have devised optimized local SEO strategies to place their businesses on the first page of search engine results.
What is local SEO?
SEO is the process of optimizing your website and all of your content to appeal to search engine algorithms such as those used by Google, Bing, and Yahoo. While a generalized SEO plan focuses on achieving high rankings in niche-specific searches, local SEO considers the user’s location. Many of the same concepts apply to local SEO. However, the keyword use and backlinking will change to cater to local audiences and have maximum effect on a limited competition pool. Instead of vying with the big players in your market, you’ll seek to make a name for yourself in your neighborhood using a localized SEO strategy.
Benefits of Local SEO
If you run a local business and you’ve been indecisive about whether to contact a local SEO services company to devise a strategy, well, here are the many benefits:
It is estimated that the first five results on a query get about 67.6% of the clicks. This estimate doesn’t include the paid ads at the top of the page. If your company isn’t included in the top five results for a search query, chances are people aren’t aware you exist. Customers are the most important aspect of your business’s success, so start picturing yourself in their shoes. Local SEO tactics will assist you in breaking into the top organic results and increasing your chances of getting discovered.
Better Brand Awareness
One tangential advantage outside of turning people into customers when you boost your rankings is general brand awareness. The more touchpoints you produce just by getting to the main page and rising closer to the top place, the better. Then, even if they don’t come to your site, potential buyers will begin to connect your business with those solutions.
Better Targeting of Customers
The most crucial aspects of SEO are the keywords. They reveal what prospective purchasers are searching for as well as their intentions. SEO specialists target the phrases that reflect the proper search intent after recognizing them. One of the most effective advertising strategies for small businesses is targeting. Your local business will save time and money by not spending resources on those who will never become clients. Instead, SEO will send folks who are actively looking for a product like yours directly to your front door – or, more specifically, to a landing page on your website.
Online advertisements will yield results, but they only endure as long as your expenditure. Spending money on SEO will pay off in the long run since it consistently brings more clients over a prolonged period. Your SEO efforts will undoubtedly not provide immediate results, but that is not the primary optimization goal. Instead, your aim is for your small business to get to one of the top results spots and stay there long enough to increase brand recognition and conversion. Of course, you’ll need to keep your SEO up to date to stay on track, but that’s a far smaller expenditure than traditional advertising.
As you can see, SEO has a lot of advantages for small businesses. When your website is optimized for search engines, you’re making it easier for potential clients, and they’ll know how to thank you!