When you’re looking for a product or service, most likely you’re searching the internet to find the best business that will meet your needs. Not to mention, the pandemic has changed how we shop. Using technology is crucial for how businesses communicate with their customers. In this article, we will explore the fundamentals of digital marketing and digital marketing courses.
When you’re learning something new, we all know that starting at the very beginning is the best place to start. Before we dive into some of the key digital marketing courses, let’s explore some fundamentals of digital marketing. These include digital marketing presence, knowing search engines, user experience and customer journey, understanding competitor analysis, content is king, social media, and analytics.
Your digital media presence is all about your content, profiles, and listings. Additionally, this includes your website and other assets you choose to set up. You must not only be aware of, but know, when and where your online ads are being placed on the internet.
As you develop your presence, a fundamental part of digital marketing is to actively monitor any brand mentions, your social media content, online reviews, and backlinks.
Knowing and understanding how search engines work will help you optimize your content to be more easily found by your target audience. You’ll rank higher on Google the more you understand the importance of search engine optimization (SEO).
Consumers want a good experience when they’re on your website or viewing your content. People expect a fast website that is seamless across devices and intuitive to use from start to finish. People are more likely to come back to your website if it’s optimized well and easy to use.
Competition between companies is huge when it comes to digital marketing. This content includes social networks, business listings, videos, and photos. One fundamental component of digital marketing is to get your content in front of your target audience. It’s all about standing out from other companies.
Content is another fundamental of digital marketing. Many companies and brands create their own content. Some companies choose to hire writers, editors, videographers, photographers, and others for their creative teams. Other companies prefer to use a marketing agency, freelancers, or contractors.
Social media is a great way to reach customers. Businesses can interact with current and potential customers. Not everyone uses the same social media platforms and many people use multiple platforms. It’s an easy way to reach a wide audience. Social media platforms such as LinkedIn, Twitter, and Facebook have search functions where customers can conduct a search.
Technology and business are constantly changing. It’s essential to understand the success, or lack of success, of your digital marketing efforts. There are many analytics platforms available. It’s important to determine what insights will be most beneficial and choose the ones that will help your team the most.
Digital marketing has become a popular career choice. The digital world isn’t going away any time soon which means digital marketing will always be essential to growing your business. There are several reasons to learn digital marketing.
Businesses are always looking to grow their digital marketing to help promote their products and services. Top companies such as Amazon, Google, Walt Disney Company, Microsoft, Starbucks, and Wells Fargo are all looking for digital marketers who can help them grow through digital marketing.
Anyone can learn digital marketing. Plus, you don’t need a three or four-year degree to be successful as a digital marketer. You can easily earn a Digital Marketing Certificate, build a portfolio, and apply for freelance jobs or internships as a way to get started.
Digital marketing jobs are diverse. Learning digital marketing gives you opportunities for jobs such as social media marketing, email marketing, and influencer marketing.
Social media marketing uses social media platforms such as Facebook, Instagram, and Twitter to reach potential and current customers.
Email marketing is a way to develop relationships with potential and current customers via email. It is a great way to send important information, promotions, sales, or other content.
Influencer marketing is using well-established, popular experts with a large social media presence in your industry to promote and recommend your products.
As a digital marketer, it gives you an opportunity to use your creativity. It’s a great job to combine your passion and artistic goals. As a digital marketer, you may have the opportunity to become a Jack of all trades using graphic design, photography, writing, or creating video content. As you go, you’ll find out what works and what doesn’t, and in turn, adjust your marketing efforts for success.
Digital marketing certifications will help you learn digital marketing by teaching you about the data and insights you’ll need for successful digital marketing campaigns and strategies. Insights will help you learn about your customers’ needs and behaviors, eventually persuading them to purchase.
Now that we’ve looked at some of the fundamentals of digital marketing and the reasons to become a digital marketer, you’re probably thinking, what does it take to become a digital marketer? There are many different options when it comes to digital marketing courses.
Free digital marketing courses are a great place to start when you want to learn digital marketing. Many times free courses offer certifications. Hubspot Academy and Google Analytics are two great options when looking for free courses.
There’s a YouTube video for that! This includes digital marketing courses. Obviously, you want to find credible sources so it’s good to do your own fact-checking. There is a plethora of information on YouTube.
Following experts and professionals on social media is another digital marketing learning opportunity. Reading blogs and keeping up on industry trends can help you learn digital marketing.
Lastly, there are many digital marketing courses that you can pay for. Some of these options include Reliablesoft Academy, Skillshare, Digital Marketing Specialization Courses at your local college or university, and LinkedIn Online Marketing Foundations.
Learning digital marketing is the first step to becoming a digital marketer. Do your research, explore your options and take the courses you need to succeed in digital marketing.
Katie Meyers is an SEO Specialist at SEO Design Chicago. Before joining the SEO Design Chicago team, she interned for them, as well as interned as a Content Writer at HZD Creates. Katie is from Washington State and has an AA and a Social Media Marketing Certificate.