You might be surprised to know that around 46% of Google searches are local.
So, you should optimize your website for local searches. It is important to get a ranking for local searches when you are running a business. If your local customers will not know about you, how will you be able to make an appearance to the rest of the country or world?
Apart from that, when you can get access to all those 46% local traffic, there is no point in losing them. So, without wasting more time, you must optimize your website for local searches.
When you are thinking about optimizing your website for local searches, you might opt for all those tools or applications that will help you for optimizing your website for the local searches. The best part is that you can download them for free from The Pirate Bay.
Optimize Your Website For Local SEO
So, you made the decision to optimize your business website for the local search. Now, the question is how?
You can opt for an SEO services provider and let them optimize your site, or you can do it all by yourself. Optimizing your website for local SEO is not that tough. Still, you need to ensure that you are doing it the right way to get the best results.
Here is a complete guide for you.
Claim Your Google My Business
As per a study conducted in 2016, around 56% of the local retailers have not claimed their Google My Business listing. So, in case you are one of those retailers, you first need to make a claim.
After claiming your listing, you need to make sure that it is fully optimized. After that, you are also required to check your listing from time to time to ensure that all the information is accurate and up to date.
Anyone can suggest an edit and also make changes to your listing. Thus, all the pieces of information have to be 100% accurate.
Add Schema Markup To Your Website
Schema markup assists Google in matching your business to local searches. However, Schema does not directly impact the ranking on SERP, but it actually helps Google organize all your data pieces.
This way, your business data will show up for relevant searches. The good news is that you do not need to be a developer or know how to code for implementing Schema markup.
Update NAP Citations
NAP denotes the following.
- Phone number.
All these are too critical for your business to avoid. This particular information matches up everywhere it appears on your website along with on the web in general.
Add Your Business To Local Directories
For almost every industry, there are thousands of directories present online. When you add your business to the relevant directories, it will not only help from an SEO standpoint but also ensure that wherever your searchers are searching for local business, your business is on the list.
Here, the key is to ensure that each listing matches exactly what is on your GMB or Google My Business and website. To make your work a little simpler and more efficient, you also can opt for some tools that are available in the online space.
Add Your Business To Local Directories
Reviews play a huge role in marketing. It does not matter what business you are operating. The positive reviews from your customers
Ret Reviews And Add Them To Your Site
Customer reviews are one of those marketing strategies where you do not need to do anything as your past and present customers will handle it. Rather than going through your website and checking what your excellence is, your visitors always prefer to go through the customer’s review.
Word of mouth is actually real. So, it is a great idea to add customer reviews to your website. Ask your customers to write their reviews in the review section and provide some ratings for your products and businesses. This helps a lot in local SEO.
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